AboutPage

AboutPage is a direct WebPage subtype for the canonical About page of a site. It has no unique properties, but the typed classification is a strong signal to search engines that this page describes the organisation or person behind the site — feeding knowledge-graph entity resolution.

Pair AboutPage with mainEntity linking to the Organization or Person the page is about. Google reads that link to build E-E-A-T signals.

Full example of schema.org/AboutPage json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/AboutPage

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AboutPage",
  "@id": "https://xoocode.com/about#page",
  "name": "About Xoo Code",
  "url": "https://xoocode.com/about",
  "description": "Xoo Code is an independent structured-data tool company founded in 2023.",
  "mainEntity": { "@type": "Organization", "@id": "https://xoocode.com/#org", "name": "Xoo Code" },
  "breadcrumb": {
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://xoocode.com" },
      { "@type": "ListItem", "position": 2, "name": "About", "item": "https://xoocode.com/about" }
    ]
  }
}
</script>

Minimal valid version

The smallest markup that still produces a valid AboutPage entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/AboutPage (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AboutPage",
  "name": "About Xoo Code",
  "mainEntity": { "@type": "Organization", "name": "Xoo Code" }
}
</script>

Google rich results this unlocks

AboutPage is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). AboutPage becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common AboutPage mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Plain WebPage on an about page
Wrong
```
"@type": "WebPage"
```
Right
```
"@type": "AboutPage" with mainEntity linking to the Organization
```
Typed classification feeds E-E-A-T; WebPage alone is weaker.

Schema properties in this example

AboutPage WebPage name url description mainEntity Organization breadcrumb BreadcrumbList itemListElement ListItem position item

About the example data

Xoo Code's About page, describing the Xoo Code organisation and team.

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