Specialty
Specialty is an Enumeration subtype categorizing areas of professional practice. In schema.org today it has one practical subtype, MedicalSpecialty, which enumerates 42 clinical specialties used on MedicalBusiness.medicalSpecialty, MedicalOrganization.medicalSpecialty, and MedicalEntity.relevantSpecialty.
Full example of schema.org/Specialty json-ld markup
The markup is verified as valid with Rich Results Test from Google.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalClinic",
"name": "Dunmore Paediatric Clinic",
"medicalSpecialty": "https://schema.org/Pediatric"
}
</script>Minimal valid version
The smallest markup that still produces a valid Specialty entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalClinic",
"medicalSpecialty": "https://schema.org/Pediatric"
}
</script>Google rich results this unlocks
Specialty is a structural type. It does not produce a rich result on its own.
Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Specialty becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.
Common Specialty mistakes
Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.
- 01
Using bare Specialty instead of MedicalSpecialty
Wrong"@type": "Specialty", "name": "Cardiology"RightUse the MedicalSpecialty URI: "https://schema.org/Cardiovascular"Specialty is the parent; MedicalSpecialty is the concrete enum.
Schema properties in this example
Also mentioned in 1 other example
Specialty also appears in WebPage. See the full Specialty schema page for every reference.
About the example data
Parent of the MedicalSpecialty enum referenced on every medical organization entry in the Dunmore Archive.
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