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Specialty

Specialty is an Enumeration subtype categorizing areas of professional practice. In schema.org today it has one practical subtype, MedicalSpecialty, which enumerates 42 clinical specialties used on MedicalBusiness.medicalSpecialty, MedicalOrganization.medicalSpecialty, and MedicalEntity.relevantSpecialty.

Full example of schema.org/Specialty json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/Specialty
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "Dunmore Paediatric Clinic",
  "medicalSpecialty": "https://schema.org/Pediatric"
}
</script>

Minimal valid version

The smallest markup that still produces a valid Specialty entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/Specialty (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "medicalSpecialty": "https://schema.org/Pediatric"
}
</script>

Google rich results this unlocks

Specialty is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Specialty becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common Specialty mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using bare Specialty instead of MedicalSpecialty

    Wrong
    "@type": "Specialty", "name": "Cardiology"
    Right
    Use the MedicalSpecialty URI: "https://schema.org/Cardiovascular"

    Specialty is the parent; MedicalSpecialty is the concrete enum.

Also mentioned in 1 other example

Specialty also appears in WebPage. See the full Specialty schema page for every reference.

About the example data

Parent of the MedicalSpecialty enum referenced on every medical organization entry in the Dunmore Archive.

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