ParentAudience

ParentAudience is a PeopleAudience subtype for content targeted at parents of children in a particular age range. Properties: childMinAge (Number, years) and childMaxAge (Number, years). Inherits suggestedAge / suggestedGender from PeopleAudience.

Full example of schema.org/ParentAudience json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/ParentAudience

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ParentAudience",
  "audienceType": "Parents of young children",
  "childMinAge": 2,
  "childMaxAge": 5
}
</script>

Minimal valid version

The smallest markup that still produces a valid ParentAudience entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/ParentAudience (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ParentAudience",
  "childMinAge": 2,
  "childMaxAge": 5
}
</script>

Google rich results this unlocks

ParentAudience is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). ParentAudience becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common ParentAudience mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
childMinAge in months
Wrong
```
"childMinAge": 24 for 2-year-olds
```
Right
```
"childMinAge": 2 (years)
```
schema.org treats age as years unless wrapped in a QuantitativeValue with explicit unit.

Schema properties in this example

ParentAudience PeopleAudience Audience audienceType childMinAge childMaxAge

About the example data

Audience targeting for Jane Xoo's 1945 paediatric-care materials — parents of children aged 2–5.

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