MedicalAudienceType

MedicalAudienceType is a 2-value MedicalEnumeration used on MedicalAudience. Values: Clinician, MedicalResearcher. Pairs with PeopleAudience for patient-facing content targeting.

Full example of schema.org/MedicalAudienceType json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/MedicalAudienceType

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalWebPage",
  "name": "Atorvastatin — Clinical Monograph",
  "audience": {
    "@type": "MedicalAudience",
    "audienceType": "https://schema.org/Clinician"
  }
}
</script>

Minimal valid version

The smallest markup that still produces a valid MedicalAudienceType entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/MedicalAudienceType (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalAudience",
  "audienceType": "https://schema.org/Clinician"
}
</script>

Google rich results this unlocks

MedicalAudienceType is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). MedicalAudienceType becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common MedicalAudienceType mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Using MedicalAudienceType for a patient audience
Wrong
```
audienceType: Patient
```
Right
```
Patient sits under PeopleAudience / MedicalAudience; this enum only covers professional audiences
```
MedicalAudienceType distinguishes clinicians from researchers. Patient audiences use the Patient type directly.

Schema properties in this example

MedicalAudienceType MedicalEnumeration MedicalAudience audienceType Clinician MedicalResearcher

About the example data

Tags the Dunmore Archive's clinician-facing annotations vs patient-facing summaries.

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