InformAction

InformAction is a CommunicateAction subtype for notifications. Property: event. Parent of RsvpAction and ConfirmAction.

Full example of schema.org/InformAction json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/InformAction

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "InformAction",
  "agent": { "@type": "Organization", "name": "Dunmore Archive" },
  "event": { "@type": "Event", "name": "1945 Anniversary Dinner (venue change)" }
}
</script>

Minimal valid version

The smallest markup that still produces a valid InformAction entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/InformAction (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "InformAction",
  "event": { "@type": "Event", "name": "Example event" }
}
</script>

Google rich results this unlocks

InformAction is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). InformAction becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common InformAction mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
InformAction for an RSVP
Wrong
```
InformAction on an RSVP
```
Right
```
RsvpAction (specific subtype of InformAction)
```
Use the specific subtype when one applies.

Schema properties in this example

InformAction CommunicateAction Action agent event

Also mentioned in 2 other examples

InformAction also appears in ConfirmAction, and RsvpAction. See the full InformAction schema page for every reference.

About the example data

Informing attendees the Dunmore dinner moved to the backup venue.

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