XooCode(){

EventReservation

EventReservation is a Reservation subtype for event ticket bookings: concert tickets, conference registrations, sports event seats, theater reservations. It adds no properties of its own. Set reservationFor to an Event object (or any Event subtype) and use reservedTicket with a Ticket object for the ticket details. Gmail reads this to show an event ticket card.

For a complete property walkthrough, see the Reservation example. Replace "@type": "Reservation" with "@type": "EventReservation". Set reservationFor to the Event being attended.

Full example of schema.org/EventReservation json-ld markup

The markup is verified as valid with Rich Results Test from Google.

Highlight legend:Required by GoogleRecommendedOptional
schema.org/EventReservation
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EventReservation",
  "reservationId": "XOOCON-2026-FP-0042",
  "reservationStatus": "https://schema.org/ReservationConfirmed",
  "reservationFor": {
    "@type": "Event",
    "name": "XooCon 2026",
    "startDate": "2026-11-14",
    "endDate": "2026-11-15",
    "location": {
      "@type": "Place",
      "name": "The Thunderdome",
      "address": { "@type": "PostalAddress", "streetAddress": "500 Main Street", "addressLocality": "Dunmore", "addressRegion": "PA", "addressCountry": "US" }
    }
  },
  "underName": { "@type": "Person", "name": "Tomás Herrera" },
  "reservedTicket": {
    "@type": "Ticket",
    "ticketNumber": "XOOCON-FP-0042",
    "ticketToken": "qrCode:XOOCON2026FP0042",
    "ticketedSeat": { "@type": "Seat", "seatSection": "Full Pass" }
  },
  "totalPrice": "349.00",
  "priceCurrency": "USD",
  "bookingTime": "2026-09-01T08:00:00-04:00"
}
</script>

Minimal valid version

The smallest markup that still produces a valid EventReservation entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/EventReservation (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EventReservation",
  "reservationId": "XOOCON-2026-FP-0042",
  "reservationStatus": "https://schema.org/ReservationConfirmed",
  "reservationFor": { "@type": "Event", "name": "XooCon 2026", "startDate": "2026-11-14", "location": { "@type": "Place", "name": "The Thunderdome", "address": { "@type": "PostalAddress", "streetAddress": "500 Main Street", "addressLocality": "Dunmore", "addressRegion": "PA", "addressCountry": "US" } } },
  "underName": { "@type": "Person", "name": "Tomás Herrera" }
}
</script>

Google rich results this unlocks

Markup matching this example makes your page eligible for the following Google Search rich results. The primary target drives the required / recommended property classification in the advanced code block above.

Common EventReservation mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using generic Reservation for an event ticket

    Wrong
    "@type": "Reservation" for a concert or conference ticket
    Right
    "@type": "EventReservation"

    EventReservation tells Gmail this is an event ticket. Gmail shows the event name, date, venue, and ticket barcode on the card. Generic Reservation does not trigger the event-specific card layout.

Schema properties in this example

EventReservationReservationreservationIdreservationStatusreservationForEventPlacePostalAddressunderNamePersonreservedTicketTicketticketNumberticketTokenSeattotalPricepriceCurrencybookingTime

About the example data

An XooCon 2026 ticket reservation with a reservedTicket containing the ticket number and seat section.

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